RESPONSE

We invited guests to lace up their skates and glide into hydration as we celebrated the launch of Liquid I.V.’s national brand campaign - Fuel Your Play - with the ultimate summer skate party. Embracing one of California’s most playful and iconic pastimes - we partnered with Impala Skate and local business, Pigeon's Roller Skate Shop to bring a skating rink and free rentals to our Santa Monica launch event. The day featured scheduled skate jam sessions and programming led by community partners. 

Guests grooved to tunes spun by DJ Kara and unleashed their inner child at a range of outdoor games including cornhole and ping pong. After all that fun, guests refuelled at the Hydration Station with delicious Liquid I.V. mocktails and captured content at the many photo moments.