House of Y2K

CLIENT

Klarna

BRIEF

Create a high-impact launch event for Klarna's "That's Smoooth" campaign featuring Paris Hilton. Showcase the full Klarna offering as a comprehensive shopping platform beyond payments, positioning them as a trendsetter and discovery tool.

With Amplify - Creative

RESPONSE

In 2023, as the Y2K aesthetic was evolving, we highlighted the evolution of trends and shopping with a playful and interactive experience at House of Y2K. Partnering with Paris Hilton, we bridged the gap between Gen Z and Millennials through a shared love of noughties nostalgia.

Focusing on technology, fashion and beauty, we took guests on a journey through e-commerce, from its chaotic inception to the present-day seamless shopping experience provided by Klarna. The campaign kicked off with a VIP launch party hosted by Paris, generating buzz for the main event. The day-long experience featured a curated exhibition of Paris Hilton memorabilia and dedicated spaces for content creation.

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