RESPONSE

Paying homage to fry-ups and greasy spoons, we created a playful pop-up café rooted in youth culture that allowed Gen Z Spotify users to Break The Algorithm, discover new music and engage IRL with their favourite creators.

Throughout the day guests could order a fry-up meal and receive a custom playlist of new music based on their order. Live programming across the four days included panel talks, Q&As and challenges from podcast stars like The Receipts and ShxtsNGigs. By night the café transformed into an intimate live gig space, playing host to some of the hottest UK Gen Z talent like ArrDee, Cat Burns and Rachel Rachel Chinouriri.