RESPONSE

Building on Anyways Creative’s film concept, we set out to celebrate the unwanted items that have been erased from photos. At the intersection of photography and magic, Google World of Magic transported guests to a space where the digitally-discarded take centre stage and distractions are set free.

Through a facade of a retro camera shop and a secret portal designed like a photography dark room, guests entered into the world of deleted delights. From street signs, to traffic cones, to birds, guests became immersed in the world of the erased through a range of interactive installations, hands-on moments and playful content capture opportunities that brought to life the capabilities of the AI-driven Magic Eraser tool.  

Highlights included a poem written and performed live by James Massiah inspired by signposts in the UK and a photo booth with a pop-up seagull demonstrating the Magic Eraser UI.