WRAY’s Lounge

CLIENT

Wray & Nephew / Campari

BRIEF

Translate the new brand platform ‘Reach For The Wray’ into an experiential campaign delivering more aspirational and premium positioning through an enriched cultural lens.

With Amplify - Lead Creative

RESPONSE

Launching at DLT's debut festival The Recipe and South Facing Festival in Summer 2024, Wray's Lounge arrived as a reimagined social club where friends - old and new - could come together to toast to all of life’s little victories over a cup of Wray.

Featuring a lineup of DJs (EMoney Visions, ELLADHC and Donch), Wray's lounge brought enough vibes to keep spirits high and rival the festival lineup with a banging setlist of tunes from old-school R&B to classic dancehall. Aside from the tunes, guests could kick back on a comfy sofa and help themselves to platters of delicious tropical fruit, play a game of dominoes and add a touch of sparkle to their look with tooth gems provided by Chai Beauty.

Photos by Kadir Gold

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Wray Residency