WRAY RESIDENCY

CLIENT

Wray & Nephew / Campari

BRIEF

Evolve the experiential strategy and activation for Wray Residency in 2023 to deliver the biggest and best one to date. Retain brand credibility and authenticity with the community at the heart of everything.

With Amplify - Lead Creative

RESPONSE

We invited guests to celebrate a slice of the contemporary black music scene, celebrating its variety and many influences for an unforgettable night of good vibes at East London’s Colour Factory. Here we created a space where guests could connect with friends and newfound fam, fuelled by the unifying power of Wray. We paid homage to the musical talent that has emerged from creative fusions within a united black diaspora and the genres that have shaped them.

The night’s epic talent lineup included: Ding Dong, Stylo G, Seani B, Invasion Crew, Rampage Sound, Romeo & Lisa Maffia, Shola Ama, Ms DSF, Izzy Bossy, DJ Shay and Flagz Sound.

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Wray's Lounge

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Klarna Holiday Event