MMM X ART FUND

Responding to a brief whilst on the Brixton Finishing School ad course, we were challenged to come up with a big idea for a brand collaboration with Mail Metro Media Group brands, targeting different audiences provided by the publications.

Based on the insight that in 2019, the UK had a record-breaking 50 million visits to government-funded museums and galleries and art transcending age - we created a campaign to protect and promote the future of collections and exhibitions.