KFC DOUBLE DOWN

Whilst on the Brixton Finishing School ad course, my group responded to a brief from KFC: Build a launch campaign for the 3rd release of the KFC Double Down and devise creative ideas to drive excitement and encourage fans into stores. 

Inspired by the Double Down’s name and its challenge to take a risk we targeted the experimental and risk-taking millennial and Gen Z audience to embrace the unknown with the proposition “Wanna Take A Bite?”The rollout takes place across social media with a short film and secret delivery codes, web display banners, out-of-home posters and an experiential pop-up escape room.