BFS X ANTHONY NOLAN

Responding to a brief from Anthony Nolan whilst on the Brixton Finishing School ad course, our group devised a digital campaign to recruit more young men from Black, Asian and ethnic minority backgrounds to the Anthony Nolan stem cell register. 

We invited people with a unique ethnic make-up to sign up to the stem cell register by empowering them with the knowledge that they are the cure to blood cancer and medical inequality.